DIY Brand Audit Guide

Your no-fluff, all-fun way to find out if your brand is working for you, or holding you back. 👀

You know something feels off about your brand… but can’t quite put your finger on it? This DIY Brand Audit is your creative gut-check and clarity tool all in one.

Inside, you’ll walk through an easy, step-by-step checklist designed to help you spot what’s working, what’s inconsistent, and where your brand might be losing potential clients. Think of it as a brand therapist meets business bestie, minus the awkward small talk.

You’ll uncover:
✨ The strength of your brand foundation (mission, values, and vibe)
🎨 How consistent and recognizable your visuals really are
💻 Whether your online presence reflects who you actually are
💌 How well you’re executing and applying your brand day-to-day

At the end, you’ll know exactly what needs a little polish, what needs a total refresh, and how to get your brand back to main-character energy.

Perfect for small business owners, creatives, and entrepreneurs who want to:

• Reconnect with their brand

• Figure out what’s off before hiring a designer

• Or prep for a full rebrand with Sour Patch Studios 🧃